To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in between. This next strategy is really useful as it not only makes the emails you send more effective, it can also help you to save time by eliminating unresponsive contacts from your list altogether. PS: If you enjoyed this post, you might also like our best tips and tools for managing emails. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen. Create powerful social messages that convert. Even if your company doesn’t, there are still a few things you can take away from this. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. What’s to become of that inactive 63 percent? Everything you need to know to go agile, right now. Before you begin to create your email marketing strategy, you should define what email marketing means to your organization. His specialties include content strategy, SEO, copywriting, and more. Each one looks distinct, and the events are listed in order of priority. Wrap Up. If email marketing had existed in 1828 when Noah Webster first published his American Dictionary of the English Language, the definition might have gone something like this: var cookie = document.cookie.split(';'); We created a simple template to help you plan a whole year’s worth of email marketing in just minutes. But some trust it more than is healthy for their businesses. Here’s how to use click segmentation in each of four popular ESPs: This is a bit of a complex process, but essentially, you want to get someone who clicks that button to get added to a segment that will send them a reminder email. Recently, a re-engagement campaign from Digg wound up in my inbox. var expires = "; expires=" + date.toGMTString(); Feel free to download and use it when planning in detail your strategy or introduce it to somebody else. That comes across in their email marketing. Of course, bloggers, SaaS businesses, and everyone else can send content emails while also using the other email marketing strategies. Your list is huge. That doesn’t mean it’s an easy path to success, but it doesn’t have to be hard. Again, the volume of email sent on the weekends is low, just like the volume for evening emails, which could help those messages stand out more. Short subjects came in vogue with the success of President Barack Obama’s email fundraising. Start your free trial now. You might have an awesome offer that your audience wants to act on, but just not right now. In fact, research by Temple’s Fox School of Business suggests that this particular kind of personalization could be harmful. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their email. You’ll find all that here, plus a smattering of templates to help you act on your inspiration. Try offering two similar yet different products in one email to the same audience. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… But as your shoppers are inundated with numerous emails daily, you’ve got to make your messages stand out. For example, if you were writing a button to drive email signups, instead of “Signup Here,” you could try something like “Be Smarter” or “Learn Our Secrets.” Something that implies a benefit for the recipient. Conversely, subject lines 70 characters and up tested to be most beneficial to engage readers in clicking through to the content, and subject lines 49 characters and below tested well with open rate. You need a plan to stay focused, motivated, and accountable. The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. 2. Tell us in the comments below! Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall. Includes a CTA in the middle of the email, where they’re more likely to see it, rather than near the end. The practice of personalized email greetings is not nearly as effective as it may seem. Analysis of this Ecommerce Email Marketing Strategy: Again, image focused: You want to show how beautiful and desirable the product is that they put in their shopping cart. You will want to test with your own list, but certainly use Bluewire’s research as a head start. These online channels often include email marketing, social media marketing, Pay-Per-Click advertising (PPC), or content marketing. Try the Headline Analyzer », Get Inspired Now With 21 Examples of Awesome Email Marketing From @coschedule, terms of service, end user agreement, and privacy policy. Here's how Microsoft does it (and you can, too), If you offer two similar products to different customer bases, how do you target both with one email? Here’s another example of an awesome plain text email. The 5 Key Elements of Your Email Marketing Strategy 1. This email from Trello uses much better action-driven copy that’s unique and relevant. Does a recipient trust you? Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. Collaborating with people of influence is a marketing strategy used by small businesses and big companies as well. It opens with a nice conversational intro: And additional content blocks with new and related articles: Note that the button copy encourages engagement by asking recipients to comment in addition to reading. Actions: How you going to deliver on your tactics. In this example from Adobe, there are two different versions of Photoshop with identical pricing, but with different feature sets aimed at different needs. If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. Let’s take a closer look at w… Email Marketing Field Guide. See how Bird Dogs does it here (and get 20 more tips from real brands). Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands). Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to. Building an effective marketing strategyis easier said than done. What are your best email strategies and email marketing tips? This example from entertainment media subscription service Humble Bundle gives recipients the option to be reminded about the offer, rather than having to take action right away. Best Email Marketing Tactics to Use In Your Strategy readCookie('gclid'); Successful email marketing is all about consistency and delivering the right message, to the right audience, at the right time. Although email marketing is one of the most effective ways to reach out to customers, some people simply don't interact with marketing emails at all. Below is an example of an Argos’ daily marketing email. 9. Check out this example from Bonjoro (and get tips from 20 other brands): How can email marketing make ordinary product categories more interesting? So, we at Email Uplers, with an intention to help the community in clearing the fog, have collated the best of email marketing resources in the email industry on one single go-to page. There’s not much to this one but it works exceptionally well. And of course, choose a software that can handle different types of email campaigns (e.g., product promotions, newsletters, coupons and discounts for future sales). Your download should start shortly. Threadless has exceptional visual design. Unless you’re getting dressed for a summer day, most of us don’t care that much about shorts. Integration: Start Breaking Out of Your Email Marketing Silo. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. What makes an email exceptional? Click here to download a free email marketing strategy template. Sephora uses this email marketing strategy to increase their customer retention rate. }. What are they interested in? Creative clothing and decor retailer Threadless has a strong visual brand. Then, at the end is a well-designed CTA graphic: Overall, this packs tons of content into a well laid out newsletter. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line. Integration: Start Breaking Out of Your Email Marketing Silo. How to choose, prioritize, plan, and execute projects. Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. Simply use a color that’s used in your logo or branding, and adjust the color of your link highlighting and buttons in your email service provider. Here’s a fairly tame example of their sense of humor: And their creative approach to product naming conventions: Shorts aren’t the first thing most people think of when they think about … well, anything, ever. Few marketing channels deliver greater measurable value than email. Research has found that the average inactivity for a list is 63 percent, meaning that once someone joins they are less likely to ever follow-up with your follow-up emails. } After the opening question (which typically features some striking photography) there are a few more chances to win points, too: Many email service providers integrate with quiz platforms that make creating newsletters like this easy. To run successful email marketing strategies, automate and personalize your email campaigns. Marketing Strategy Template (Excel): Map out every part of your strategy in one place (complements this guide). If you’re looking for more learning resources on email marketing, there are tons on the CoSchedule Blog. In a study on their email list of 6,300 subscribers, Bluewire Media tested various types of content to see what led to the highest rates for opens and clicks. In addition to that, a free email marketing strategy template is available below. document.getElementById('gclid_field').value = When you focus on building an email marketing strategy that really caters to your industry and audience, you can reap some serious benefits. This block not only performed better for open rate (a respectable 22 percent) but also for clickthrough and sales. Email Templates for Marketing and Sales. So, they smartly include explainer boilerplate copy at the end of their email promoting each episode, reminding you what this specific thing from Mozilla is all about: If you send emails to promote a recurring content series (like a podcast, YouTube show, or something else), include something at the end reminding recipients what it’s all about. This video is the perfect introduction to email marketing for beginners. A significant element of email marketing is relationship. This email from Nintendo makes creative use of an embedded GIF. What Is Sales and Marketing Strategy? Write email subject lines that drive more conversions. Write headlines that drive traffic, shares, and search results. How does @trello make email button copy more compelling? You can measure overall campaign performance—like open, click-through, and conversion rates—but an email address as a unique identifier also lets you get a glimpse into each subscriber’s behavior and preferences. Start your free trial now. } In fact, Adestra found that subject lines fewer than 10 characters long had an open rate of 58%. How do you keep all your email content scheduled and […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. var date = new Date(); Hooks the reader in with casual and conversational copy. These online channels often include email marketing, social media marketing, Pay-Per-Click advertising (PPC), or content marketing. If you are looking for an ESP that can provide you all the tools you need to implement your email marketing for SaaS, you should check out SendX. Creating an email marketing strategy doesn’t have to be complicated. Each email features quizzes around a different theme, giving recipients a chance to earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more. But there’s nothing like marketing strategy examples to get those creative juices flowing. Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. It helps you understand who your subscribers are and how you can target them. Email marketing and its ridiculous ROI should be the workhorse of your overall marketing strategy. If this sounds familiar, you can own your email strategy like a boss by following these four steps. Before digging into each example newsletter below, here’s what each will be evaluated on: Table of Contents: Sample Emails From 21 Brands You Know. There are a few things going on here that can easily be replicated: As this email from Google demonstrates, sometimes less is more. Mobile opens accounted for 47 percent of all email opens in June, according to numbers provided by email marketing firm Litmus. Above the fold is preferable. Even more detail, the fulfillment of your email marketing strategy. That is why the marketing world – especially eCommerce – is falling back in love with email marketing. Drop a comment below and start the conversation. One headline, four sentences, and a button should be all you need. This video from Pixel Ink does a great job explaining how to understand brand tone and voice: And this video guide from Copyhackers explains how to edit email for tone and voice well. Invest in other types of email marketing than monthly newsletters, like drip campaigns and event promotions. A strong email marketing program is a core component of any successful digital marketing strategy. Define Email Marketing step one Before you begin to create your email marketing strategy, you should define what email marketing means to your organization. What exactly do we mean when we talk about a digital marketing strategy? A Decent Contact List. This guide will take you through each element of creating your own email strategy, step by step. Work management processes that drive the best results. Convert your email to a one column template for an easy mobile fix. }, function readCookie(name) { Take a look in case that might be helpful for your Tweeting! The next content section shows how their shirt looks on someone actually wearing it. Plain text doesn’t have to be plain. A successful email marketing strategy is more than tactics. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Get started with some inspiration here: Here's how to make roundup #email newsletters more interesting like @verge. Followed by some sponsored content (an easy way to monetize your list): After that is an extensive listing of book-related events: Including more events for touring authors: The way they keep this all from getting too repetitive is to break up the formatting in each section. By doing so your email marketing program is sure to have a strong bond between your strategy and the actions required. function setCookie(name, value, days){ The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. Make the call-to-action obvious and easy to tap. Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. So how does the signal separate itself from the noise? Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook. How to organize all of your marketing with CoSchedule best practices. In fact, a particular brand of personalization can pay off big time: Sending email that acknowledges a subscriber’s individuality (e.g., purchase history or demographic). Plus, it incorporates a quote from the artist who designed it. Apple. People get a lot of email. Avoid the temptation to write boring button copy and think of something more interesting. Email marketing is only effective when it’s done right. Email newsletters often link out to multiple articles in a straight line. Benefits of an Email Marketing Strategy. Source. We provide you 5 strategies, including real-life examples of how Amazon, HubSpot and President Barack Obama use email marketing to succeed. Let’s start by covering how content marketing strategies are different for big and small companies. Email Newsletter Template: Streamline your email copywriting process. He saw incredible engagement with subjects like “Hey” and “Wow.”. Email marketing strategy: Relationship building emails. Test, test, and test some more to find out how your customer ticks and when he/she opens email. Here are a few examples of companies getting it right.1. Check out this example (plus see samples from 20 other companies). The margins for clickthrough, open, and sales rates were not substantial, but in email marketing, every little bit counts. If you subscribe to lots of email newsletters (and most marketers probably do), it can easy to forget who or what exactly some things are that end up in your inbox. Take inspiration from our research, as well as the examples from top e-commerce brands. Get started with Scott Cohen’s guide. return null; In this post, we’ve covered 10 brands that nailed their marketing strategies. Their graphics are well-designed and aren’t afraid to have a little fun. CTA button copy like “Read More” and “Click Here” are common and, well, boring. If you have an automation expert at your company, work with them to get this set up. But this isn’t to say that all forms of personalization are off-limits. Value-Add: If the #1 reason that people abandon their carts is because of unforeseen costs, decrease the cost with free shipping or … 10 Examples of email campaign strategies 1. With Email Marketing from CoSchedule, all your email campaigns live on your single marketing calendar — giving you ultimate visibility into your marketing strategy and individual initiatives. If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. Being dubious about how you should mold your email marketing campaigns during these uncertain times is quite natural. Create Your Own Email Marketing Strategy in 11 Steps. Email marketing, in a nutshell, is focused on using email in sending marketing and promotional information to people who the business thinks are their consumers. Keep your copy tight and concise, and you might be surprised how much better your email looks. Success! Consumers love a free lunch—or a free template. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Check it out via @coschedule, Check out this creative email #marketing format from @webpagefx, color psychology in marketing (and snag a free HEX color chart) here. We have given you a kickstart with these 4 strategies. And for content creators, there’s no better organizational hub than a well-planned content calendar. The best path to success is building your strategy around email marketing tips that actually work. This is exactly what Estee Lauder did in one of their email marketing campaigns. Email marketing should be the workhorse communication channel for your business. Don’t go too overboard, but starting with a single column width for your most important content, then including ads, sponsored content, related link, and other content in smaller boxes beneath that is a good start. For many businesses, improving relationships with their leads is the primary reason for sending any emails. The best news is that each of those content marketing examples comes from a small business—not a media giant. Here are some quick mobile design tips: Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Email marketing firm Listrak goes so far as to identify the first 90 days as the window for turning a sign-up into a devotee (and they lay out a plan for doing so). Runkeeper. That, combined with concise copy, leads to a crisp and uncluttered design that keeps the focus on the product. The only problem is that two-thirds of it may be inactive. SaaS (Software as a Service) businesses are another group that typically heavily emphasize content emails. It created a stir least 44 pixels tall inbox all day, most us..., a re-engagement campaign from Digg wound up in my inbox ; no has. Riot, Change up your first email marketing examples, tips, and we ve... Pay-Per-Click advertising ( PPC ), how can marketers format emails like @ NintendoAmerica don... 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