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Author Biographies


John W. Arden, JD, LLM

John W. Arden is the Executive Editorial Director for the Trade Regulation group of Wolters Kluwer Law & Business. A contributor to IP Law Daily, he has written and edited legal publications for 30 years, focusing on the areas of antitrust, advertising, franchising and distribution law, and intellectual property. For the past five years, he has served as editor of Trade Regulation Talk (http://traderegulation.blogspot.com), an award-winning blog on antitrust, consumer protection, franchising, consumer protection, franchising, advertising, privacy, and civil RICO law. Before joining CCH/Wolters Kluwer, he was a newspaper reporter and practicing attorney. John holds a B.A. from St. John’s University (Minnesota), a J.D. from DePaul University College of Law, and a Master of Laws in Intellectual Property from the John Marshall Law School.


Cheryl Beise, J.D.

Cheryl Beise is an experienced attorney with expertise in intellectual property, Internet and technology, information privacy and security, and banking and finance law. Cheryl is a contributor to IP Law Daily, editor of the CCH Guide to Computer Law, and co-editor of the CCH Trademark Law Guide. She also directs the CCH Computer Law Advisory Council, comprised of prominent attorneys from top law firms, law schools, and leading technology companies. Over the course of her 25-year legal career Cheryl has worked for a Fortune 100 company, a mid-sized bank, a trade association, and a national law firm.  Cheryl holds a J.D from American University’s Washington College of Law, an M.A. from Middlebury College, and a B.A from Wake Forest University.  She is licensed to practice law in California, Illinois, Virginia, and Washington, D.C. 


Jody Coultas, J.D.

Jody Coultas is a writer analyst with the Trade Regulation group of Wolters Kluwer Law & Business. She is a contributor to IP Law Daily and editor of CCH State Unfair Trade Practice Law. Jody also edits publications in the areas of patent law, corporate law, privacy law, and export law. She holds a B.A. from the University of Illinois and a J.D. from Chicago-Kent College of Law and is a member of the Illinois bar.


Mark Engstrom, J.D.

Mark Engstrom is a writer analyst at Wolters Kluwer Law & Business. In addition to contributing to IP Law Daily, Mark is the editor of the CCH RICO Business Disputes Guide and the co-editor of the CCH Trademark Law Guide. He also contributes to Trade Regulation Talk (http://traderegulation.blogspot.com), an award-winning blog on antitrust, consumer protection, franchising, advertising, privacy, and civil RICO law.  Previously, Mark has served as the editor of the CCH State Unfair Trade Practices Law reporter and the CCH Federal Energy Guidelines library. He has also contributed to the CCH Medicare and Medicaid Guide and various other CCH publications, such as the CCH Energy Policy Act of 2005: Law and Regulations. Mark is a graduate of the Claude W. Pettit College of Law at Ohio Northern University.


Thomas A. Long, J.D.

Thomas A. Long is a legal writer analyst with content expertise in the copyright, trademark, privacy, and advertising law areas. Besides contributing to IP Law Daily, he edits CCH Copyright Law Reporter and CCH Privacy Law in Marketing. Previously, he served as editor of CCH Trademark Law Guide and CCH Advertising Law Guide. He is co-author of two books on advertising law and is a frequent contributor to Trade Regulation Talk (http://traderegulation.blogspot.com), an award-winning blog on antitrust, consumer protection, franchising, advertising, privacy, and civil RICO law. Prior to his legal publishing experience, Tom was a newspaper reporter, technical writer and editor, and practicing attorney. He is a graduate of University of Illinois College of Law and is a member of the Illinois bar.


Peter Reap, J.D., LLM.

Peter Reap is a legal writer analyst with expertise in the fields of intellectual property and franchising law. Besides contributing to IP Law Daily, he edits the CCH Business Franchise Guide. He is a frequent contributor to Trade Regulation Talk (http://traderegulation.blogspot.com), an award-winning blog on antitrust, consumer protection, franchising, advertising, privacy, and civil RICO law. He is a graduate of St. John’s University (Minnesota) and earned his J.D. and a Master of Laws in Intellectual Property from the John Marshall Law School in Chicago.


William Zale, J.D.

William Zale is a senior writer analyst who has written and edited publications on a variety of antitrust, trade regulation, and intellectual property topics over his 30-plus-year career. He is a contributor to IP Law Daily and editor of CCH Advertising Law Guide. William also has edited and contributed to publications in the areas of antitrust, civil RICO law, intellectual property, privacy law, and franchising and distribution law. He is a frequent contributor to Trade Regulation Talk (http://traderegulation.blogspot.com), an award-winning blog on antitrust, consumer protection, franchising, advertising, privacy, and civil RICO law. William is a graduate of Carleton College and Chicago-Kent College of Law.