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UNIqUE SELLING PROPOSITION (USP) ThE SWOT ANALYSIS One of the most useful tools to start honing in on your USP is a SWOT analysis to identify your company’s current situation. This post will walk you through each step of filling out each column of the template in a strategic way.. Once you’re done here, be sure to check out the ClickMinded social media marketing course for a more detailed overview of how to get more traffic from search engines to your business. Aligning your social goals (like reach) to your business goals (like sales) Free Social Media Marketing Plan Template to Download. Boil that answer down to a simple statement so everybody who references your plan has a clear idea of why it actually exists. Social Media Plan template. Beyond that overarching objective, you probably have some other marketing-specific goals that you hope this plan will help you achieve. Social Media Marketing PowerPoint Templates: This template is based on Social Media Marketing. 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